Local Marketing

Why Local Matters

When someone searches online for a local business, search engines and many mobile apps rely on location data from these data sources to provide search results. If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results.

Establishing an accurate listing with ConstantLOCAL allows for distribution of your correct data to all the major aggregators.

Where Is My Listing?

There are five main aggregators of location data that send information to local search engines: Infogroup, Neustar Localeze, Acxiom, and Factual and Foursquare. While not a traditional aggregator, Foursquare sends location data to Pinterest and a number of other local search apps. ConstantLOCAL establishes a consistent business listing in all five of these databases—plus many, many other directories and popular websites.

What Do I Get?

  • ConstantLOCAL syndicates listings to all five major U.S. data aggregators.
  • We provide transparent reporting about the status of your listings—and inform you when your listings go live in each directory and on each site within our network.
  • The ConstantLOCAL Category Research tool helps choose the right search engine categories for your business.
  • ConstantLOCAL shows you potential duplicate listings and helps you resolve them.
SEO Image of performance ConstantPLAN

Local Search Engine Optimization (SEO)

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster. Our local SEO services then identify the keywords and phrases that a client’s local target audience searches for, and incorporates these keywords effectively throughout a website in meta descriptions, H1s, image alt tags, title tags, and content. We also display a client’s city and state prominently in these areas of a website, as well. Quality content will also be regularly published to a client’s website and social media platforms, and will focus on topics and keywords specific to the interests and behaviors of the business’s local audience. This helps search engines to more effectively rank a client’s website for local search results, while providing potential customers with truly relevant content that engages and encourages multiple visits and conversions.

Local Marketing Image for ConstantPLAN

Get Found Locally

Find your name in Page One of local listings in Google, Yahoo, and Bing.

Geo-Targeting

Work in more than one city? No problem. Geo-targeting is your answer.

LocalLINK

Connect and link with local businesses, organizations, and individuals in your target geography.

More Facts

See How ConstantLOCAL™ can impact your business