Who Should Attend:
- Financial Advisors
- Psychologists & Counselors
Brand Within a Brand: Your name is the brand
Course Introduction highlights
Course introduction duration: 1 hour
Course length: 1 month
Course introduction format: Webinar & in person presentations for groups larger than 10.
Introduction Notes: The course introduction is primarily used to understand the need to switch branding orientation from a company-centric model to an individual-centric model. In industries such as financial services, law, accounting, and counseling a professional needs to be recognized as an expert. This personal branding is far more important than efforting a marketing plan for the individual’s company.